5 ways Personal Trainers and Life Coaches can stand out from the crowd

Let’s start by expressing our gratitude for your contribution to the field of wellness and human potential. The world needs you to keep motivating us to our own greatness.

Having said that, it can be a tough gig. Odd work hours, continually being a resource for others, securing clients, financial instability and the pressure to stay on top of your game whilst balancing  all the other aspects of your own life.

It is no secret there has been an increase to already snowballing mental health issues over the past 3 years with lockdowns, mandates, job losses etc.  As a result, many people are experiencing the need for deeper connection, support and guidance on how to navigate the instability and everything this bought up for them. And whilst there are many professionals who can assist in mental health issues, what if you could help support your clients in helping themselves - A adaptation of the “an apple a day keeps the doctor away” proverb?

What if you could bring even more value to your sessions?

In the land of life coaching and personal training, there are an abundance of practitioners and niches to choose from and the range of qualifications and experience can have a lot to do with your success. It can also be impossible to ‘stand out’ when there is a sea of trainers and coaches all doing a similar thing.

So here are 5 ways you can stand out from the crowd-

1. “Walk your Talk” – We almost left this one out because it’s so basic and yet far too often we see coaches who do not “practice what they preach”.  Authentic coaches embody their wisdom with integrity.  It’s a mistake to coach someone in financial abundance for example, if you are wondering how you will pay the rent this month.  Your potential clients will feel “the hussle” and your lack of “street cred” even if you attempt to hide it.   And another quick thing on this topic….. keep your word and always do what you say you will. People do business with people they like, aspire to, or feel a connection with.  Your genuineness and consistency matter.
    
2. Be prepared to refer clients on – Clients sometimes seek coaching or training in specific or complex areas that merit a specialist.  When this happens, refer your clients on so that they can receive the help and support they need.  For example, if a client has a health condition such as diabetes, you will need more expertise than simply understanding the food groups and eating guidelines, to coach them successfully.  The added benefit of referring when appropriate is that clients trust you and your commitment to supporting them as your priority.  When they next need support in your areas of expertise, you can be sure you’ll be on their speed dial.
    
3. Deliver group workshops – We humans have some elemental similarities in our life experiences – confusion and clarity, sadness and joy, anger and acceptance, to name just a few. Structured small group sessions themed around our common experiences, in combination with one-on-one sessions, can be extraordinarily powerful.  Leading meaningful discussions and managing group dynamics are essential skills, and they can be learnt by even the most timid introvert.
   
   Another approach is to pinpoint your specific passion or expertise within the wider fields of personal training or life coaching. These can be developed into short workshops to showcase your expertise, build credibility and connect with potential clients. Consider online or face to face delivery.
    
4. Use a holistic approach – As much as we may wish to focus on one area – mind, body or spirit – it’s important to remember that they are all connected.  Creating unnecessary stress or ill health on the path to a promotion is a poor trade.  Teach your clients how to check in with themselves on all levels and then use a range of strategies to calm the “monkey” mind, strengthen the body and connect with the essence of who they are.
   
   There are so many techniques you and your clients can quickly apply to; calm the mind, develop somatic awareness and connect to the energy and essence of self. Luckily, even applying one helps build wellness, resilience and all the hallmarks of thriving.
    
5. Continue your self-development – Your personal training or coaching qualification was just the start. The best trainers and coaches never stop learning. They usually have coaches and mentors themselves. Your continuous transformation is as fundamental to your success as it is to your clients - never forget that.
   
   Enriching your knowledge and skills is also the best way to add more value, credibility, depth and variety to your products and services. Your clients will appreciate the value of your next offering and see that it could help them achieve more inspiring goals and lifestyle changes. You are of course, “walking your talk” here.

When you are inspired to continuously and consciously cultivate growth, it’s likely that you will be bombarded with options and some of them are pretty “glossy” and sophisticated in terms of marketing.  Like any important decision, doing your due diligence will ensure that your experience matches your expectations. 

When considering a personal or professional development option, check;

• Is the program accredited and if so, by whom?
• Do they offer free short workshops so you can “try before you buy”?
• What qualifications, experiences and credibility do the facilitator have?

Blueprint Career Development have developed Australia’s only government approved personal empowerment program and it could be the key to “Levelling Up” your PT or Coaching business. If you are interested in your own empowerment and leading others through the journey,  please contact us with your ‘expressions of interest’ and let’s chat to see if this course is for you.

We only have 12 places available in our next course.